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How to get more brow lift (forehead lift) patients: a plan for practices

A front desk team member at a plastic surgery practice handles a new patient call

A brow lift is a cash-pay elective surgery, and how it is described shapes who books and what they expect. This guide is for practice owners, patient coordinators and front desk teams: what federal health sources say a brow lift (forehead lift) is and is not, which claims to avoid, and how to turn requests into well-informed consultations.

  1. SearchAn adult looks for care near them.
  2. Your pageWhat you treat, who sees them, one way to book.
  3. Call or formThey call or send a request.
  4. Front deskBooks the visit and never guesses a cause.
  5. Clinical teamThe clinician decides the plan.
How a new patient request reaches your practice.

1. Know what a brow lift is and is not

The National Library of Medicine’s MedlinePlus page on forehead lift says “A forehead lift is a surgical procedure to correct sagging of the forehead skin, eyebrows, and upper eyelids. It may also improve the look of wrinkles in the forehead and between the eyes.” In short:

  • it “removes or changes the muscles and skin” that cause drooping brows, forehead furrows and frown lines;
  • the cut is usually under the hairline, or some surgeons “use several small cuts” with an endoscope;
  • other names it lists include endobrow lift, open browlift and temporal lift.

Pick one name, such as “brow lift (forehead lift)”, and use it in ads, on the website and at the front desk. The surgeon chooses the technique.

Keep related services separate. MedlinePlus says it “may be done alone or with other procedures such as a facelift” or eyelid surgery; see how to get more eyelid surgery patients and how to get more facelift patients. Wrinkle injections are a separate service; see how to get more Botox patients.

2. Keep claims in line with the risk information

MedlinePlus lists the general risks of anesthesia and surgery separately. It lists these as risks of forehead lift surgery itself:

  • a pocket of blood under the skin (hematoma) “that may need to be drained surgically”;
  • damage to the nerves that control muscles of the face, “usually temporary, but may be permanent”;
  • wounds that do not heal well and pain that does not go away;
  • asymmetry of the eyebrow, and numbness or other changes in skin sensation.

MedlinePlus also says a forehead lift occasionally “will make it hard to raise the eyebrows or wrinkle the forehead on one or both sides”, and that scars and hair loss along the scar are possible. So avoid “risk-free”, “scarless”, “no downtime”, “permanent results” and “look years younger”. Better: “surgery on the forehead and brows”, “results vary” and “your surgeon will discuss realistic results with you”.

3. Answer first-call questions honestly

  • How much does it cost? Give a clear starting price, say what it includes (surgeon, facility, anesthesia, follow-up visits) and that combining it with other procedures affects the total.
  • Is there downtime? “Yes. Plan on at least a week off work. The surgeon will explain at the consultation.”
  • Is it safe? “It is surgery, and all surgery has risks. The surgeon will go through them with you at the consultation.”
  • Who is the surgeon? Give the surgeon’s name and real credentials. Let callers check them with the state medical board.

Leave screening to the surgeon. MedlinePlus tells patients to tell the surgeon or nurse about pregnancy, medicines and supplements, and heavy drinking, says smoking can slow healing, and says that after earlier upper eyelid lift surgery “a forehead lift may not be recommended”. Your intake form can ask, including about past eyelid surgery. The surgeon decides whether someone is a candidate. Front desk staff only collect the answers. Use the new patient phone script for the rest of the call, and book the consultation, not the surgery, while the caller is on the line.

4. Plan the consultation and recovery

According to MedlinePlus, a forehead lift can be done in a surgeon’s office, an outpatient surgery center or a hospital, under local or, in some cases, general anesthesia. “It is usually done on an outpatient basis, without an overnight stay.” The consultation includes a history, a physical exam and a psychological evaluation.

For recovery, MedlinePlus says bandages come off a day or two after surgery and stitches or clips within 10 to 14 days. Patients “will not be able to work for at least 7 days after surgery” and should be able to go back to work within 10 days. Tell callers early so they can plan around work and events; the surgeon gives exact aftercare instructions.

5. Price, finance and follow up

  • Self-pay patients may be entitled to a good faith estimate; see the good faith estimate guide.
  • If you advertise a discount, follow advertising prices and specials. Avoid deadline pressure on a surgical decision.
  • If you offer financing, follow the patient financing guide.
  • Before-and-after photos need written authorization and honest comparisons; see before-and-after photos. FTC guides treat a patient’s result as typical unless you disclose what patients can generally expect.
  • Follow up after the consultation without pressure; see consultation to treatment. Track brow lift requests separately, from request to consultation to surgery.

Where MediLeadGen fits

MediLeadGen sends practices requests from people interested in cash-pay elective treatments. Each request goes to one practice only, with the person’s consent naming that practice, at a fixed price per delivered request.

See how it works for practices

Questions practices ask

How do we get more brow lift patients?

Answer requests quickly, give clear prices and what they include, introduce the surgeon by real credentials, describe a brow lift as surgery with real risks and recovery time, and book a consultation where the surgeon can assess the patient and discuss realistic results.

Can we call Botox a nonsurgical brow lift?

Do not market it that way. A brow lift is surgery. Market wrinkle injections as a separate service with its own claims.

Can we promise no visible scar?

No. MedlinePlus says the cut is usually under the hairline, but a thin scar may show with a high or receding hairline, and a wide scar or hair loss along the scar can occur in some cases. Let the surgeon discuss realistic results.

What should we tell callers about recovery?

That patients cannot work for at least 7 days and should be able to return within 10 days, stitches or clips come out within 10 to 14 days, and the surgeon gives exact aftercare instructions.

General information for practice teams, not legal or clinical advice. Check device labeling, FDA requirements, state rules and your advertising with counsel and your surgeons. Last reviewed October 2026.

More resources

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