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How to get more laser skin resurfacing patients: a plan for practices

A front desk team member at a med spa and aesthetic clinic handles a new patient call

Laser skin resurfacing is a cash-pay elective treatment, and the way a practice describes it decides who books and what they expect. This guide is for practice owners, patient coordinators and front desk teams in dermatology, plastic surgery and med spa settings. It covers what federal sources say about medical lasers and aesthetic devices, which claims to leave out, and how to turn a request into a well prepared consultation where the clinician decides whether and how to treat.

  1. SearchAn adult looks for care near them.
  2. Your pageWhat you treat, who sees them, one way to book.
  3. Call or formThey call or send a request.
  4. Front deskBooks the visit and never guesses a cause.
  5. Clinical teamThe clinician decides the plan.
How a new patient request reaches your practice.

1. Know what laser resurfacing is and is not

FDA’s medical lasers page says “Medical lasers are medical devices that use precisely focused light sources to treat or remove tissues.” Among its examples of laser procedures it lists “Cosmetic surgery (to remove tattoos, scars, stretch marks, sunspots, wrinkles, birthmarks, spider veins or hair)”. The MedlinePlus plastic and cosmetic surgery health topic page says “Surgeons can reshape the appearance of body parts through cosmetic surgery.” and lists wanting to “Remove facial wrinkles, creases or acne scars” among common reasons.

Lasers are not one product. FDA’s questions about lasers page says “There are many different types of lasers and each uses a different type of laser medium.” and that some lasers “should only be used by a person with appropriate training and licenses.” As one example device, FDA’s 510(k) record K210847 lists the UltraClear Fractional Laser System under the classification “Powered Laser Surgical Instrument”, cleared as substantially equivalent. That is one device, not every laser; describe yours only by its own clearance and labeling (see FDA approved or FDA cleared?). Your clinicians choose the laser and the settings.

Keep related services separate so each page and ad says what that service is. See how to get more chemical peel patients, how to get more dermabrasion patients, how to get more IPL photofacial patients and how to get more microneedling patients. If a caller asks for one named laser, book the same consultation and promise nothing about what the clinician will choose.

2. Keep claims in line with the risk information

FDA is direct about risk. The medical lasers page says “As with any type of surgery, laser surgery has potential risks.” and “Risks of laser surgery include incomplete treatment of the problem, pain, infection, bleeding, scarring, and skin color changes.” FDA’s aesthetic devices page adds that “a procedure may not always give you the results you want, the effects may be temporary, and there are risks involved when using any device, including aesthetic devices.”

So leave out “risk-free”, “no downtime”, “painless”, “safe for all skin types”, “permanent results”, “erase wrinkles” and “FDA-approved” unless the device’s own record says approved. Better: “a laser treatment with real risks”, “recovery depends on the treatment and on you” and “the provider will discuss realistic results with you”.

Write with respect. Skip fear copy about aging or skin, countdown offers and shock photos. Aim ads at adults, never target minors, and never build audiences from skin conditions, prescriptions or other health information.

3. Answer first-call questions honestly

  • How much does it cost? Give a clear starting price and say what it includes: the consultation, the treatment, follow-up visits and any aftercare products. Say that a series or combining it with other treatments changes the total.
  • Is there downtime? “That depends on the treatment the provider recommends and on your skin. The provider will explain what to expect at the consultation.”
  • Is it safe? “All laser treatments have risks, such as pain, scarring and changes in skin color. The provider will go through them with you at the consultation.”
  • Am I a good candidate? “We cannot tell that on the phone. The provider will look at your skin, ask about your health and talk through whether treatment makes sense.”
  • Who does the treatment? Give the provider’s name and real credentials, and let callers check them with the state licensing board.

Leave screening to the clinician. FDA’s aesthetic devices page tells people considering any aesthetic procedure to talk with their health care provider about benefits and risks and whether they are a candidate, and suggests asking about the provider’s training and experience with the procedure, so have those answers ready. The intake form can ask the reason for the visit, past skin treatments, current medicines, health conditions and pregnancy or breastfeeding; staff only collect the answers. The clinician decides whether someone is a candidate, which laser and when.

Routing stays simple. Callers describing new or worrying symptoms after a treatment are passed to a clinician; the front desk does not judge urgency, say what is causing a reaction, or suggest a product or home remedy. Use the new patient phone script for the rest of the call, and book the consultation, not the treatment, while the caller is on the line.

4. Plan the consultation and recovery

Recovery and the number of sessions are clinical questions, so the provider answers them. Ask your clinicians for short written notes on each laser treatment you offer: visit length, what patients usually plan around afterwards, whether they recommend a series, and the aftercare they give. Front desk staff share only what those notes say and never quote recovery times of their own. If you sell a series as a package, see memberships and packages.

Lasers also need room safety. FDA’s laser hazard table describes the most powerful class of lasers as an “Immediate skin hazard and eye hazard from exposure to either the direct or reflected beam”. Your clinical team sets the eye protection and room rules.

5. Price, finance and follow up

  • Self-pay patients may be entitled to a good faith estimate; see the good faith estimate guide.
  • If you advertise a discount, follow advertising prices and specials, and avoid deadline pressure on a treatment decision.
  • If you offer financing, follow the patient financing guide.
  • Before-and-after photos need written authorization and honest comparisons; see before-and-after photos. FTC guides treat a featured result as typical unless you disclose what patients can generally expect.
  • Follow up after the consultation without pressure; see consultation to treatment. Track laser resurfacing requests separately, from request to consultation to first treatment.

Where MediLeadGen fits

MediLeadGen sends practices requests from people interested in cash-pay elective treatments. Each request goes to one practice only, with the person’s consent naming that practice, at a fixed price per delivered request.

See how it works for practices

Questions practices ask

How do we get more laser resurfacing patients?

Answer requests the same day, give a clear starting price and what it includes, introduce the provider by real credentials, describe laser resurfacing as a treatment with real risks, and book a consultation where the clinician assesses the skin, explains recovery and discusses realistic results.

Can we call our laser FDA-approved?

Not unless its own FDA record says so. The example device in this guide reached the market through a 510(k), which FDA decided was substantially equivalent; that is a clearance, not an approval. Describe your laser only by its own clearance and labeling.

Can we promise no downtime or results for every skin type?

No. FDA lists incomplete treatment of the problem, pain, infection, bleeding, scarring and skin color changes among the risks of laser surgery, and says the effects of aesthetic procedures may be temporary. The clinician chooses the laser and discusses realistic results.

What should we tell callers about recovery?

That recovery depends on the treatment the clinician recommends and on the person, that the clinician explains it at the consultation, and that the clinician gives the aftercare instructions. Staff do not quote recovery times or numbers of sessions of their own.

General information for practice teams, not legal or clinical advice. Check device labeling, FDA requirements, state rules and your advertising with counsel and your clinicians. Last reviewed October 2026.

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