Skip to content

How to get more plantar warts patients: a plan for podiatry and dermatology practices

The glass front entrance of a dermatology practice

Adults call about growths on the soles of their feet, spots that hurt when they walk, or growths that keep coming back. This guide is for podiatry and dermatology practices; foot pain, corns and calluses, athlete’s foot, ingrown toenail and heel pain have their own guides. The podiatrist, dermatologist or treating clinician (the clinician below) evaluates the patient and decides the plan, including whether and which treatment is needed.

In short

  • Speak to adults with growths on the soles of their feet in their own words, without fear.
  • Keep landing pages simple: what people notice, the visit, the clinician, the price, one way to book.
  • Book the visit with a short script that never names a condition, a cause or a treatment.
  • Relay the MedlinePlus list word for word, then tell the clinical team.
  • Follow up with consent, without pressure, and track each request.
  1. SearchAn adult looks for care near them.
  2. Your pageWhat you treat, who sees them, one way to book.
  3. Call or formThey call or send a request.
  4. Front deskBooks the visit and never guesses a cause.
  5. Clinical teamThe clinician decides the plan.
How a new patient request reaches your practice.

1. Who the patients are and what they search for

Callers are adults 18 or over, of any sex. They search for plantar warts, a wart on the foot, a verruca, a growth on the sole, or a podiatrist or dermatologist near them. Use the same words on your pages.

The MedlinePlus Warts page says plantar warts are “found on the soles of the feet”. It adds: “They can be very painful.” and “Having many of them on your feet may cause problems walking or running.” Only the clinician can say what a growth on the sole is. Staff never say a caller has a wart, a virus, a corn or skin cancer, and never guess a cause.

Aim ads at adults only. Never target by sex, age band, job, sport, gym or pool use, shoe type, immune status, sexual health or any other health condition, and never build audiences from health information.

2. Landing page basics

The page sells the visit, not a result, and never hints at what a growth is.

  • Name what people notice: a growth on the sole, a spot that hurts when they walk.
  • Give the clinician’s name and real credentials.
  • Give a starting price and what it includes. Self-pay patients may be entitled to a good faith estimate.
  • Show one way to book.

Never use fear or shame, list causes, blame habits, name a treatment or promise an outcome. Avoid “wart-free feet”, “gone for good”, “walk without pain again”, “risk-free” and “insurance will cover it”. Better: “the clinician will look at your feet, ask about your symptoms and talk through the options with you”.

3. The phone script

Staff never judge urgency, never say what condition a caller has and never name a treatment; they collect answers and book.

  1. “Thanks for calling. May I take your name, your age and the reason for your visit?”
  2. “Where on the foot is it, when did you first notice it, and did a doctor refer you? Please bring a list of your medicines and any notes from earlier care.”
  3. “The visit starts at [price]. Further care may be extra. We will check your plan, but cannot promise coverage.”
  4. Is it a wart, is it a corn, is it cancer, is it contagious, will it come back, which treatment do I need, and will it work? “We cannot tell that on the phone. The clinician will look at your feet, ask about your symptoms and decide with you what the options are.”
  5. “I can book your visit now. May we text or email you about it?”

Book adults only. Pass any caller under 18, and any question on medicines, home steps, work or daily habits, to the clinical team. See the new patient phone script.

4. Routing and safety lines

Under When to Contact a Medical Professional, MedlinePlus gives one list, quoted here whole, in order, exactly as MedlinePlus writes it. It includes items on other warts and other health conditions; this page never targets or writes about those groups, and the plan stays on plantar warts.

It says: “Contact your provider if:”

  • “You have signs of infection (red streaking, pus, discharge, or fever) or bleeding.”
  • “You have a lot of bleeding from the wart or bleeding that does not stop when you apply light pressure.”
  • “The wart does not respond to self-care, and you want it removed.”
  • “The wart causes pain.”
  • “You have anal or genital warts.”
  • “You have diabetes or a weakened immune system (for example, from HIV) and have developed warts.”
  • “There is any change in the color or appearance of the wart.”

These are the source’s words, not front desk advice. If a caller reports any of these, or asks whether they should be seen, read the matching line word for word, then tell the clinical team at once.

Staff add no words of their own, never suggest home steps and never tell a caller to stop, keep or change a medicine. Any other worrying report goes to the clinical team right away.

Some callers say a growth keeps coming back. Make follow-up visits easy to book; the clinician decides what each visit covers.

Text or email only with the patient’s own contact details and consent; see texting patients and the TCPA. Follow up without pressure (see consultation to treatment), never pay or take payment for referrals (see patient referrals for medical practices), and track each request from first contact to visit.

Where MediLeadGen fits

MediLeadGen sends practices requests from people interested in cash-pay elective treatments. Each request goes to one practice only, with the person’s consent naming that practice, at a fixed price per delivered request.

See how it works for practices

Questions practices ask

How do we get more plantar warts patients?

Answer quickly, give clear prices and real credentials, keep claims inside the sources, and book a visit where the clinician decides the plan.

Can we tell callers whether they have plantar warts, or which treatment they need?

No. The podiatrist, dermatologist or treating clinician examines the patient and decides the plan after the visit, including whether and which treatment is needed.

What should the front desk do when a call sounds urgent?

Relay the MedlinePlus list from section 4, word for word, then tell the clinical team right away. Staff never judge urgency and never say what condition a caller has.

Does insurance cover care for plantar warts?

Coverage varies by plan. Check each patient’s plan, and do not promise coverage in ads or on the phone.

General information for practice teams, not legal or clinical advice. Check device labeling, FDA requirements, state rules and your advertising with counsel and your clinicians. Last reviewed October 2026.

More resources

All resources for practices