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How to get more seborrheic keratosis patients: a plan for dermatology practices

A staff member reviews a binder in the back office of a dermatology practice

Adults call about a raised, waxy or rough skin growth that is irritated or itchy, catches on clothing, or that they do not like the look of. This guide is for dermatology and cosmetic dermatology practices; skin tag removal, plantar warts, melasma, rosacea and IPL photofacial have their own guides. The dermatologist or treating clinician (the clinician below) decides the plan, including whether a skin check, a biopsy or removal is needed and how it is done.

In short

  • Speak to adults about skin growths in plain words, without fear or shame.
  • Keep landing pages clear: what people notice, the visit, the clinician, the price, one way to book.
  • Book the visit with a short script that never names a condition, a cause or a method.
  • Relay the MedlinePlus contact lines and list word for word, then tell the clinical team.
  • Follow up with consent, without pressure, and track each request.
  1. SearchAn adult looks for care near them.
  2. Your pageWhat you treat, who sees them, one way to book.
  3. Call or formThey call or send a request.
  4. Front deskBooks the visit and never guesses a cause.
  5. Clinical teamThe clinician decides the plan.
How a new patient request reaches your practice.

1. Who the patients are and what they search for

Callers are adults 18 or over, of any sex. Some want a skin check, some want a removal consult, others want a follow-up visit. Some were told by another clinician that a growth is a seborrheic keratosis; others only think so. They search for seborrheic keratosis removal, a rough or waxy growth on the skin, or a dermatologist near them.

The MedlinePlus Seborrheic keratosis page lists growths that “Often have a waxy surface” or “May have a rough texture (like a wart)”. Use them on your pages too.

Only the clinician can say what a growth is. Staff never say a growth is a seborrheic keratosis, harmless, benign, not cancer, a wart, a mole, nothing to worry about or any other condition, and never guess a cause.

Aim ads at adults only. Never target by sex, age band, family history, body area, skin type, risk factors or any health condition, and never build audiences from health information.

2. Landing page basics

The page sells the visit, not a result.

  • Name what people notice: a raised, waxy or rough growth that is irritated, itchy, catches on clothing or that they do not like the look of.
  • Give the clinician’s name and real credentials.
  • Give a starting price and what it includes. Self-pay patients may be entitled to a good faith estimate.
  • Show one way to book.

Many requests are about looks. Say so plainly, with no shame words. Never use fear, list causes, name a method or promise an outcome. Avoid “gone in one visit”, “gone for good”, “nothing to worry about”, “risk-free” and “insurance will cover it”. Better: “the clinician will see the growth, answer your questions and talk through the options with you”.

3. The phone script

Staff never judge urgency, never say what a growth is and never name a method; they collect answers and book.

  1. “Thanks for calling. May I take your name, your age and the reason for your visit?”
  2. “Is this a new visit, a skin check, a removal consult or a follow-up, and did a doctor refer you? Please bring a list of your medicines and any notes from earlier care.”
  3. “The visit starts at [price]. Further care may be extra. We will check your plan, but cannot promise coverage.”
  4. Is it a seborrheic keratosis, is it a mole, is it a wart, is it cancer, is it harmless, will it come back, will it scar, and which method do you use? “We cannot tell that on the phone. The clinician will see the growth in person, ask about it and decide with you what the options are.”
  5. “I can book your visit now. May we text or email you about it?”

Book adults only. Pass any caller under 18, and any question on medicines or home steps, to the clinical team. See the new patient phone script.

4. Routing and safety lines

Under When to Contact a Medical Professional, MedlinePlus gives two lines and one list of three items, quoted here whole, in order, exactly as written.

It says: “Contact your provider if you have symptoms of seborrheic keratosis.” Then: “Also contact if you have new symptoms, such as:”

  • “A change in the appearance of the skin growth”
  • “New growths”
  • “A growth that looks like seborrheic keratosis, but occurs by itself or has ragged borders and irregular color. Your provider will need to examine it for skin cancer.”

These are the source’s words, not the practice’s. If a caller describes any of these, read them word for word, then tell the clinical team at once. Only the clinical team decides whether a change matters. The third item is a safety line: never drop or soften it.

Staff add no words of their own, never suggest home steps, never tell a caller to take a growth off themselves and never tell a caller to stop, keep or change a medicine. Any other worrying report goes to the clinical team right away.

Some patients ask about another growth later. Make follow-up visits easy to book; the clinician decides what each visit covers.

Text or email only with the patient’s own contact details and consent; see texting patients and the TCPA. Follow up without pressure (see consultation to treatment), never pay or take payment for referrals (see patient referrals for medical practices), and track each request from first contact to visit.

Where MediLeadGen fits

MediLeadGen sends practices requests from people interested in cash-pay elective treatments. Each request goes to one practice only, with the person’s consent naming that practice, at a fixed price per delivered request.

See how it works for practices

Questions practices ask

How do we get more seborrheic keratosis patients?

Answer quickly, give clear prices and real credentials, keep claims inside the sources, and book a visit where the clinician decides the plan.

Can we tell callers whether a growth is a seborrheic keratosis, or how it will be removed?

No. The dermatologist or treating clinician sees the patient and decides the plan, including whether a skin check, a biopsy or removal is needed and how it is done.

What should the front desk do when a caller says a growth has changed?

Relay the MedlinePlus lines and list from section 4, word for word, then tell the clinical team right away. Staff never judge urgency and never say what a growth is.

Does insurance cover seborrheic keratosis removal?

Coverage varies by plan. Check each patient’s plan, and do not promise coverage in ads or on the phone.

General information for practice teams, not legal or clinical advice. Check device labeling, FDA requirements, state rules and your advertising with counsel and your clinicians. Last reviewed October 2026.

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