Skip to content

How to get more mole removal patients: a plan for dermatology and plastic surgery practices

An empty, bright consultation room at a dermatology practice

Adults call about a mole they want removed or checked: one they do not like the look of, one that rubs on clothing or jewelry, or one that looks unusual, grew or changed. This guide is for dermatology and plastic surgery practices; skin tag removal, seborrheic keratosis, cherry angioma, lipoma and epidermoid cyst have their own guides. The dermatologist, plastic surgeon or treating clinician (the clinician below) decides the plan, including whether any treatment is needed and which one.

In short

  • Speak to adults about moles in plain words, without fear or shame.
  • Keep landing pages clear: what people notice, the visit, the clinician, the price, one way to book.
  • Book the visit with a short script that never names a condition, a cause or a method.
  • Know the MedlinePlus routing line and pass every mole question to the clinical team.
  • Follow up with consent, without pressure, and track each request.
  1. SearchAn adult looks for care near them.
  2. Your pageWhat you treat, who sees them, one way to book.
  3. Call or formThey call or send a request.
  4. Front deskBooks the visit and never guesses a cause.
  5. Clinical teamThe clinician decides the plan.
How a new patient request reaches your practice.

1. Who the patients are and what they search for

Callers are adults 18 or over, of any sex. They ask for a new visit, a mole check or skin check, a removal consult or a follow-up visit. They search for mole removal, a mole check, or a skin doctor near them.

MedlinePlus, on its Moles page (summary from the National Cancer Institute), says: “Moles are growths on the skin.” It adds: “Moles are usually pink, tan or brown. They can be flat or raised.” Use plain words like these.

Only the clinician can say what a mole is. Staff never say a mole is normal, ordinary, atypical, harmless, benign, cancer, not cancer, nothing to worry about or any other condition, and never guess a cause.

Aim ads at adults only. Never target by age, skin type, sun exposure, family history, number of moles, sex, body area or any health condition, and never build audiences or keywords from health information.

2. Landing page basics

The page sells the visit, not a result.

  • Name what people notice: a mole they do not like the look of, one that rubs on clothing or jewelry, or one that looks unusual, grew or changed.
  • Give the clinician’s name and real credentials.
  • Give a starting price and what it includes. Self-pay patients may be entitled to a good faith estimate.
  • Show one way to book.

Many requests are about looks or comfort: a mole the person does not like the look of, or one that catches on clothing, a strap or jewelry. Say so plainly, with no shame, and let the clinician talk through the options at the visit. Never use fear, list causes, name a method or promise an outcome.

Avoid “gone for good”, “no scar”, “will not come back”, “just a mole”, “nothing to worry about”, “risk-free” and “insurance will cover it”, and never say a mole is harmless or that removal leaves no mark. Better: “the clinician will see the mole, answer your questions and talk through the options with you”.

3. The phone script

Staff never judge urgency, never say what a mole is and never name a method; they collect answers and book.

  1. “Thanks for calling. May I take your name, your age and the reason for your visit?”
  2. “Is this a new visit, a mole check, a removal consult or a follow-up, and did a doctor refer you? Please bring a list of your medicines and any notes from earlier care.”
  3. “The visit starts at [price]. Further care may be extra. We will check your plan, but cannot promise coverage.”
  4. Is it normal, is it cancer, is it harmful, why did it change, can it be removed, will it scar, will it come back, which method do you use, and will it work? “We cannot tell that on the phone. The clinician will see the mole in person, ask about it and decide with you what the options are.”
  5. “I can book your visit now. May we text or email you about it?”

Book adults only. Pass any caller under 18, and any question on medicines or home steps, to the clinical team. See the new patient phone script.

4. Routing and safety lines

In its summary from the National Cancer Institute, MedlinePlus gives one routing sentence and no list, quoted here whole.

It says: “You should have a health care professional check your moles if they look unusual, grow larger, change in color or outline, or in any other way.”

This is the source’s sentence for patients and the practice. The front desk relays it and never says what a mole is or whether a change matters. It routes any caller who says a mole looks unusual, grew or changed to the clinical team.

A caller who says a mole bleeds, itches, hurts or changed is passed to the clinical team; staff never say why. Staff add no words of their own, never suggest home steps, never tell a caller to cut, shave, freeze, burn or remove a mole at home or with a kit and never tell a caller to stop, keep or change a medicine. Any other worrying report goes to the clinical team right away.

Make follow-up visits easy to book. Text or email only with the patient’s own contact details and consent; see texting patients and the TCPA. Follow up without pressure (see consultation to treatment), never pay or take payment for referrals (see patient referrals for medical practices), and track each request from first contact to visit.

Where MediLeadGen fits

MediLeadGen sends practices requests from people interested in cash-pay elective treatments. Each request goes to one practice only, with the person’s consent naming that practice, at a fixed price per delivered request.

See how it works for practices

Questions practices ask

How do we get more mole removal patients?

Answer quickly, give clear prices and real credentials, keep claims inside the sources, and book a visit where the clinician decides the plan.

Can we tell callers what a mole is, or how it will be treated?

No. The dermatologist, plastic surgeon or treating clinician sees the patient and decides the plan, including whether any treatment is needed and which one.

What should the front desk do when a caller says a mole looks unusual, grew or changed?

Pass the caller to the clinical team (see section 4). Staff never judge urgency and never say what a mole is.

Does insurance cover a visit for a mole?

Coverage varies by plan. Check each patient’s plan, and do not promise coverage in ads or on the phone.

General information for practice teams, not legal or clinical advice. Check device labeling, FDA requirements, state rules and your advertising with counsel and your clinicians. Last reviewed November 2026.

More resources

All resources for practices