Skip to content

How to get more age spot removal patients: a plan for dermatology and med spa practices

A hand on a ringing desk phone at a calm med spa front desk

Adults call about flat brown or dark spots on their skin that they want removed or lightened. This guide is for dermatology practices and med spas; melasma treatment, IPL photofacial, seborrheic keratosis and mole removal have their own guides. The dermatologist or treating clinician (the clinician below) decides the plan, including whether any treatment is needed and which one.

In short

  • Speak to adults about skin spots in plain words, without fear or shame.
  • Keep landing pages clear: what people notice, the consult, the clinician, the price, one way to book.
  • Book the consult with a short script that never names a condition, a cause or a method.
  • Know the MedlinePlus routing list and pass every spot question to the clinical team.
  • Follow up with consent, without pressure, and track each request.
  1. SearchAn adult looks for care near them.
  2. Your pageWhat you treat, who sees them, one way to book.
  3. Call or formThey call or send a request.
  4. Front deskBooks the visit and never guesses a cause.
  5. Clinical teamThe clinician decides the plan.
How a new patient request reaches your practice.

1. Who the patients are and what they search for

Callers are adults 18 or over, of any sex. They ask for a new visit, a consult or a follow-up visit about flat brown or dark spots they want removed or lightened. This is elective care: they want the look of their skin changed. They search for age spot removal, a dermatologist near them or a med spa near them.

MedlinePlus calls these spots liver spots. On its Liver spots page, it says: “Liver spots are flat, brown or black spots that can appear on areas of the skin that are exposed to the sun.” Write “age spots” in your own copy, and quote nothing else from that page in ads.

Only the clinician can say what a spot is. Staff never say a spot is an age spot, a liver spot, a sun spot, sun damage, normal, harmless, benign, not dangerous, cancer, not cancer, nothing to worry about or any other condition, never guess a cause and never say anything about the liver.

Aim ads at adults only. Never target by age, skin type, skin color, sun exposure, sex, body area or any health condition, and never build ads, audiences or keywords from health information.

2. Landing page basics

The page sells the consult, not a result.

  • Name what people notice: flat brown or dark spots they want a clinician to look at.
  • Give the clinician’s name and real credentials.
  • Give a starting price and what it includes. Self-pay patients may be entitled to a good faith estimate.
  • Show one way to book.

Say plainly that the clinician looks at the spots, answers questions and explains the options. Never use fear, list causes, name a method, give skin care tips or promise an outcome.

Avoid “fades for good”, “will not come back”, “just an age spot”, “nothing to worry about”, “risk-free” and “insurance will cover it”, and never say what a spot is. Better: “the clinician will look at your spots, answer your questions and talk through the options with you”.

3. The phone script

Staff never judge urgency, never say what a spot is and never name a method; they collect answers and book.

  1. “Thanks for calling. May I take your name, your age and the reason for your visit?”
  2. “Is this a new visit, a consult or a follow-up, and did a doctor refer you? Please bring a list of your medicines and any notes from earlier care.”
  3. “The consult starts at [price]. Further care may be extra. We will check your plan, but cannot promise coverage.”
  4. What is it, is it cancer, is it harmful, is it from my liver, can it be removed, will it fade, will it come back, which method do you use, and will it work? “We cannot tell that on the phone. The clinician will look at the spots in person, ask about them and decide with you what the options are.”
  5. “I can book your consult now. May we text or email you about it?”

Book adults only. Pass any caller under 18, and any question on medicines or home steps, to the clinical team. See the new patient phone script.

4. Routing and safety lines

In its section on when to contact a medical professional, MedlinePlus gives one lead-in and a list of two items, quoted here whole and in order.

It says: “Contact your provider if:”

  • “You have liver spots and want them removed”
  • “You develop any new symptoms, especially changes in the appearance of a liver spot”

These are the source’s lines for patients and the practice. The front desk relays them and never says what a spot is or whether a change matters. It books a removal request as a consult with the clinician and routes any caller who describes a new symptom or a spot that changed to the clinical team.

A caller who says a spot bleeds, itches, hurts, grew or changed is passed to the clinical team; staff never say why. Staff add no words of their own, never give skin care tips, never tell a caller to bleach, freeze or treat a spot at home and never tell a caller to stop, keep or change a medicine. Any other worrying report goes to the clinical team right away.

Make follow-up visits easy to book. Text or email only with the patient’s own contact details and consent; see texting patients and the TCPA. Follow up without pressure (see consultation to treatment), never pay or take payment for referrals (see patient referrals for medical practices), and track each request from first contact to visit.

Where MediLeadGen fits

MediLeadGen sends practices requests from people interested in cash-pay elective treatments. Each request goes to one practice only, with the person’s consent naming that practice, at a fixed price per delivered request.

See how it works for practices

Questions practices ask

How do we get more age spot removal patients?

Answer quickly, give clear prices and real credentials, keep claims inside the sources, and book a consult where the clinician decides the plan.

Can we tell callers what a spot is, or how it will be treated?

No. The dermatologist or treating clinician sees the patient and decides the plan, including whether any treatment is needed and which one.

What should the front desk do when a caller says a spot changed?

Pass the caller to the clinical team (see section 4). Staff never judge urgency and never say what a spot is.

Does insurance cover age spot removal?

Coverage varies by plan. Check each patient’s plan, give self-pay patients a clear price, and do not promise coverage in ads or on the phone.

General information for practice teams, not legal or clinical advice. Check device labeling, FDA requirements, state rules and your advertising with counsel and your clinicians. Last reviewed November 2026.

More resources

All resources for practices